Advanced Technology Consulting (ATC) has rolled out a refreshed logo, branding, and website to reflect ATC’s position more accurately in the digital transformation marketplace. In addition, ATC recently signed a lease for ~7,000 square feet of Class A office space on the fourth floor of Liberty Center, a mixed-use community in Liberty Township, just north of Cincinnati.
ATC is an independent IT consulting firm specializing in digital transformation in four core areas: voice, network, cloud and cybersecurity.
ATC will officially move into the new space this August. The need for new space has been fueled by ATC’s growth—eight consecutive record years—and demand for additional talent. ATC recently added three IT consultants and has tripled its Cincinnati workforce in a little over two years. Aggressive plans to onboard additional IT talent are part of ATC’s growth strategy.
“With our growing team, we need a space that will fully engage our employees, clients, and partners on multiple fronts,” says David Goodwin, ATC Managing Partner & Co-Founder. “Liberty Center and our new office space will do just that. We’re eager to embrace this new brand and move to Liberty Center. Our new location on the I-75 corridor will allow us to further develop our regional presence.”
ATC’s new logo and brand colors are refreshed but not altogether new. What remains as part of the new brand identity is the triangle, the blue and gray colors, and “ATC” spelled out in all caps. What is new is the aqua color and the 3D-like, technology-forward favicon. Phase one of ATC’s new website is up and running, with phase two slated for release in May.
ATC’s new brand will be reflected within the new space, and ATC is currently working through an experiential design process that will exhibit ATC’s technology-forward brand characteristics. As conceived, the office will be a hub for collaboration where talent, technology, and expertise unite. Naturally, the space will utilize and showcase the technologies ATC evangelizes every day with clients.
“It’s an exciting time for us,” says Louie Hollmeyer, ATC director of marketing and consultant. “Our work with clients has been wrapped around digital transformation for some time now, and it was essential for us to create a refreshed brand identity to better align with today and tomorrow.”
By joining the Liberty Center community, Cincinnati’s hottest suburban hub,ATC will have access to unmatched amenities and finishes. The center offers immersive experience of endless dining and retail options, multifamily housing, onsite parking and community events. ATC’s new office also has excellent drive-by visibility and convenient access to both the Cincinnati and Dayton metropolitan areas, including Northern Kentucky.