With digital technology becoming a bigger part of every business seemingly by the day, David and Lauri Goodwin, managing partners and co-founders of Advanced Technology Consulting (ATC) have seen their company grow since it was founded back in 1999. “It’s something I’ve been excited about as we’ve always been right at the forefront,” says David Goodwin. 

“Things really started to take off 10 years ago when ATC evolved from simply being a broker of telecommunication services to being a full-fledged IT consultancy. We’ve modeled an innovative practice and suite of services to help other organizations create business value and really differentiate themselves with emerging, next-gen technology.” Beginning in the Goodwin’s basement, ATC has continued to expand, and the size of their staff tripled during the pandemic. Later this year, they will move from West Chester to their brand-new office space in the Liberty Center. 

ATC serves more than the Greater Cincinnati area and has several clients with international locations. These clients have access to over 400 independent service providers who ATC uses to provide expertise in voice, network, cloud and cybersecurity services. “Locally, we have customers in Cincinnati, Dayton and Northern Kentucky so the move to the Liberty Center will let us serve all of these locations quite easily. Plus, being seated between two airports will be very convenient for our many vendors who fly in often. “It was designed to be a terrific space to host clients, partners and friends of ATC. The space will be a modern, collaborative workspace to cultivate talent and expertise.” 

“Even with all this growth, I’m so proud of how the team truly keeps the client’s best interest in mind,” says Lauri Goodwin. “They have such integrity and keep maintaining that consistent culture as we expand. When we advise clients on what services are needed, we do so because it is what is in their best interest. We do not have quotas where we need to send a certain number of clients to a particular vendor. “We want to look out for our clients, earn their trust and build into our long-term relationship with them. It’s very important to us.” The Goodwins have also been strengthening their relationships with their local community. In addition to sponsoring or participating in several fund-raisers each year, David has enjoyed volunteering by serving on numerous boards, coaching youth baseball teams and staying active at his country club. Lauri also likes to volunteer and is very involved at Cincinnati Hills Christian Academy where their three children attended. “I’ve amassed over 2,000 hours in our twenty years at the school, and in the last 7-8 years, my time has been more heavily concentrated in the incredible Fine Arts program,” says Lauri Goodwin. “One of our daughters went to a musical theatre summer camp, which gave birth to a passion she wants to pursue as a career.  As her mom, I’ve really enjoyed supporting her in something she has a true love for.” Cincinnati has become home for the Goodwins, even though they aren’t originally from the area. “I came to Cincinnati to attend Xavier University and was drafted in my junior year to play minor league baseball,” remembers David Goodwin. Lauri moved to Cincinnati as a flight attendant for Delta Airlines. “We fell in love with the city and settled down here. Even though most tech companies are on the coasts, our upbringings make Cincinnati a great fit for us.” Grounded in “people and process” and with a company mantra of “no shortcuts”, ATC has thrived in Greater Cincinnati. “Even though we keep getting bigger, we will continue our culture of excellence,” says David Goodwin. “Our core values are attention to detail, ethics, responsiveness, client-centric and deep expertise. “By providing the best we can for our clients, we can feel good about what we do every day. We enjoy our work and want to keep enjoying it.”


For more information about Advanced Technology Consulting, visit www.4atc.com or  call 513.299.1177