Connecting Seekers to Christ, Changing the World

Connecting Seekers to Christ, Changing the World

In the mid-1990s, Brian Wells was carpooling to work with his friend Jim Bechtold when Bechtold suggested they should start a church.

“I scoffed openly when he said it,” Wells recalls.

The two were part of a Bible study — a group of friends from Hyde Park and Mount Lookout — that had been meeting for several years, and they had seen life change happen there. Bechtold believed that much of what they were al-ready doing was, in essence, church. The main idea for the church he wanted to create was to provide a place where their friends who didn’t go to church could explore their spiritual questions and respect the answers they found.

Wells started praying about the idea, and the more he explored, the more he felt that someone needed to create a place like this in the neighborhood where they lived. The two rallied a group of 11 people to make it happen.

Eventually, that group hired a young pastor from Pittsburgh to preach at their week-end services inside a local middle school. Over the past 25 years that idea — called Cross-roads Church — has grown into a national movement of Christ followers connecting people to Jesus and changing the world.

 “The litmus test for me was that I wanted to have somebody I met at work who had just moved to Cincinnati — somebody that I would get to know and learn they were asking spiritual questions — who I could invite to my church one weekend even though I was going to be out of town, and that I could be so confident in the experience that they would have that I didn’t need to be there to do ‘damage control’ or explain what things mean or guide them through what was happening,” Wells said.

For Bechtold, Wells and that original group of dreamers, their goals and expectations were far surpassed when they were five years into their church experiment fueled by good coffee, great community, and open conversations.

“We absolutely didn’t see what Crossroads is today,” Crossroads Founding and Senior Pastor Brian Tome said. “By year five Crossroads was way, way beyond anything anybody ever envisioned and we’ve basically been trying to play catchup, keeping up with demand and keeping up with what God has been doing in our midst.”

Early provision that led to a vision

Crossroads got its start renting space in People’s Middle School, which is now Clark Montessori, where about 450 people showed up for the first service on March 24, 1996.

“When I think back on those early years, there are so many names of people who were so critical, who 99 percent of the people who come to Crossroads have never heard of before — and may never hear of until they get to heaven — who made this place what it is,” Wells says. “Among them are my wife, Nancy, and Brian Tome’s wife, Libby, who for the entire first year that we were meeting never attended a single service because they were serving in children’s ministry every single week.”

In Wells’ words, Crossroads was built on the idea of being servants first and specialists second, something he still sees thriving as part of the church’s culture today. While everyone may have a specific skill set to bring to the table, that comes second to what the need is, whether that’s taking out the trash, changing a diaper, or helping to park cars.

Josh Seurkamp was one of the people who got to see that vision in action early on. As a newly married gig musician, he one day found himself in a bookstore talking to someone connected to Crossroads about how the church would pay musicians to play on the weekend.

“I knew Jesus but wasn’t walking with him at that time and I wasn’t a huge church fan, but I would play at Crossroads on the weekend when I wasn’t on the road,” Seurkamp says. “Crossroads just wore me down in the sense that it rubbed off my bitterness and skepticism because these people were so different from me but didn’t treat me differently. They treated me like their equal.”

Seurkamp found in Crossroads a place where he felt he belonged, and he was eventually hired to work as a janitor. Later he was offered the music director role and has been on staff ever since, filling various musical and creative positions.

“Crossroads saved my life, saved my marriage and made me a better man as a function of serving and obeying the Lord,” he says.

The gatherings that Seurkamp attended in those early days were focused on reaching young professionals in Mount Lookout and Hyde Park, and they quickly outgrew the space. By 1999, the search for a permanent location had begun.

The only place nearby that could accommodate the gatherings was across the railroad tracks in Oakley. The former Home Quarters building at the corner of Madison Road and Ridge Avenue was available, but several local retailers and national big box stores were also interested in this building on the busiest intersection in the city. Members of Crossroads leadership began praying that the national competitors who were eyeing 3500 Madison Road would be “blinded and confused” as four board members and their families signed over their homes to secure a loan that could pay for the property.

About 30 to 40 people came to pray on the property before it was set to be auctioned. Tome’s daughter, Lena, suggested they circle the building seven times as they prayed, just as Joshua and the nation of Israel did when God gave them the city of Jericho.

“I thought that was a great idea,” Tome says. “But it took about 10 minutes a lap and nobody had come ready to hike. After the second time around, I was thinking that was good enough, but I felt God nudge me and say, ‘Brian, you want me to do a miracle, but you don’t want to walk around seven times.’ That’s a problem with a lot of us – we want God to do something big, but we want him to make it easy and we don’t want to work at all.”

A security guard at the store, which was still in operation, later shared his confusion that a big group of people circled the giant building and triggered the automatic sliding doors seven times.

Later that week, Tome and several other representatives met in a room two floors below Wall Street for the building auction. They knew the maximum amount they could offer for the building and won the bidding process for just that. Later, phone calls came from retailers across the country offering to buy the property for two to three times what Crossroads had paid. They had missed out on the sale due to their teams missing flights, miscommunication about who was supposed to attend the auction, and more — exactly what the congregation had prayed for and what God had done in Jericho.

After what is now Crossroads’ Oakley campus was renovated and opened to the public, its attendance doubled in size within three months and tripled in six months.

“It was very, very stressful dealing with more volunteers and more staff members, I was having a personal crisis in my family at that time, I had gained weight — it was just a very tough time and we were out of space,” Tome says.

The answer would normally be to have a financial campaign to expand the building, but Tome was drained by the thought of endless campaigns and expansions. That’s when he sensed God was taking the church back to the idea of the Kingdom of God and the teaching of Jesus.

Great Day to Die

“Some people look at our size and assume we’re some kind of health and wealth church, but that’s not true. You can be healthy and wealthy and God has zero impact on your life, and you can have an amazing relationship with God and have no health and no wealth. In fact, Jesus promises us that when we follow Him our life will be difficult. He says we should pick up our cross and follow him. That means that we live with an awareness that death and difficulty is core to the faith.

The more than 300 people on Crossroads’ staff spend 30 minutes each weekday morning praying together in staff teams and have done so for more than a decade. On Wednesdays, we all meet together for all-staff worship and training. We end that time with me asking people, ‘What kind of day is today?’ and everyone answers, ‘It’s a great day to die,’ because that’s what’s required to be effective in ministry. As soon as someone stops living their life for another person or for the purpose of God, they lose their spiritual power. We don’t want to lose ours.”

 ~ Crossroads Senior and Founding Pastor Brian Tome

“The Kingdom of God is this prevailing culture that God wants to bring to our culture — His ways are to be our ways,” Tome reflects. “If I could mobilize all of these people who were coming to our church to be about the Kingdom of God, that would be worth expending my life for with more building campaigns if it came to that and managing more staff.”

That realization led the next financial campaign to be about more than a building expansion but about having an impact by caring for the poor in Cincinnati with the creation of CityLink Center. It also manifested in other ways: a tutoring program for disadvantaged kids in the region that’s still going strong, a partnership with Compassion Inter-national that mobilized thousands to provide for children around the world, and more.

“For a church that just wants to reach more people, that’s probably not the right places to put our resources, but that’s not what we’re about. We’re about the Kingdom of God and being a blessing to any city that we’re in,” Tome says. “A local church should be in a community and everybody in the community should see that their community is blessed because that church exists. If Crossroads ever goes out of business and folds up shop, we hope that there are atheists and agnostics in our community that say, ‘I never believed what they believed, but man our community was better because they were here.’

“It’s not that we’re supposed to be some organization that’s involved with all of the social ills of the day. We’re not. It’s that there are certain things that God wants us to throw our weight behind because we’re supposed to be a blessing to our community.”

Tim Senff, who is now the community pastor of Crossroads Mason and serves on the board of CityLink, was on the team that helped bring that vision to life.

“Crossroads recognized we had a massive opportunity to be a blessing with what God was doing in our church,” he says. “People knew we cared about our community and our world and wanted to be aggressive in doing stuff.”

“It comes back to believing that our faith only works when you do something, which is an aggressive attitude that has really been instilled in Crossroads,” said Rob Seddon, who has been part of the Crossroads community since 2000 and currently oversees content for the church.

Where the vision has gone

Crossroads’ mission statement is “Connecting seekers to a community of growing Christ-followers who are changing the world.” The mission statement has remained un-changed from the start and the church’s effort to impact the world and specifically Cincinnati began before its doors opened. Its first major effort was Thanksgiving Food Drive, an annual tradition that continues today and now feeds thousands of families in Greater Cincinnati and other cities where Crossroads operates.

“In 2020, after years of happily being on the giving side of the Crossroads Oakley Thanksgiving Food Drive, my family and I found ourselves in a financially challenging situation. Because of my own pride, it took some mental wrestling on my part, but I eventually reached out for help, which I received in abundance,” says Sherryl Fegan. “The Thanksgiving food box was filled with everything we needed, (and more!) for an enjoy-able Thanksgiving meal. Also, I sensed that my family had been prayed for by whomever packed the boxes. God faithfully reminded me that He is a big God who does big things through His big-hearted people!”

Crossroads partners with local nonprofit organizations to assist with distributing meals from Thanksgiving Food Drive and other efforts throughout the year. The church also provides financial support — nearly $2 million in 2020 — to a variety of organizations including BLOC Ministries, One City Foundation, Helping Hamilton Ministries, Inter Parish Ministry and others that are having an impact on the region. Crossroads not only partners with these groups but encourages its attendees to get connected with them and join in their efforts throughout the year.

One of the other most visible community efforts spearheaded by Crossroads is GO Local, an annual serving event that mobilizes people to participate in projects across the city. GO Local teams have mulched gardens at the majority of schools in Greater Cincinnati, painted many of Cincinnati’s bridges, and one group even built a salt dome for road crews in the community.

Candace Rhoill connected with Crossroads through a staff member whose child at-tended the daycare where she worked. Shortly after that she made the tough decision to leave her role at the school and church where she had lived, worked, and served for years due to some difficult circumstances.

“It was a really bittersweet and hard thing for me to do,” she says. “I was devastated because my whole heart was there.”

One of her friends was leading a GO Local project and had reached out to Rhoill and her family to join in. She agreed to help but when she saw the name of her former employer on the list of projects, she decided there was no way she would go there. Of course, when her friend got back in touch, that’s where they were signed up to serve.

“I was so anxious because I didn’t know how the new director was going to receive me,” she says.

When she arrived that morning, Rhoill shared her story and anxiety with her friend, and they prayed together. Her friend assured her that she was meant to be there.

When the new director of the school saw Rhoill, she immediately greeted her and was excited to see her. She got to connect with some of her former employees and leave surprise notes on the desks of the people she didn’t see in person.

“It was just really great closure for me to get that confirmation,” Rhoill says. “It forged this relationship again with all of the family I did have there, and I still talk to them and we all support each other. I hadn’t asked God for that, but He knew I was struggling and how important gaining that support back was.”

Crossroads’ efforts to empower its people to have impact on the communities where they are has also led to a variety of nonprofit organizations in Greater Cincinnati. The Four-Seven prison ministry, for example, works with local correctional institutions to care for the incarcerated and meet them where they are while also encouraging prison employees and assisting with reentry into daily life and the workforce. The Sew Masks 4 Cincy effort during the Covid-19 pandemic was also launched by a Crossroads small group, and the organizations partnered to sew and distribute 37,500 masks to protect frontline workers, students and others.

The impact of Crossroads hasn’t only been felt in Cincinnati, but around the world. In 2015, Crossroads partnered with Compassion International to help care for children around the world who needed basic necessities like food, clean water and education. A weekend push led to Crossroads families sponsoring every child that Compassion Inter-national had on its roster in Nicaragua — a total of 6,000 kids.

Abbey Abbott, a longtime part of the Crossroads community, teamed with her sister to sponsor Yesmir and his family during that time. Since then, Abbott has had the chance to visit Nicaragua through two separate Crossroads trips that allowed her to play games like hot potato (“papa caliente”), soccer and Uno with Yesmir, teach him new things, get to know his mother, and learn more about her own faith. During those trips she also built a close relationship with Leydin, one of the employees at Crossroads’ local partner, Amigos for Christ, and maintains regular contact with her through social media.

“There’s no reason for us to be connected except God called us on this adventure and called them on an adventure to trust the program in their community,” Abbott says.

Crossroads’ global impact has also been felt through partnership and GO Trips to South Africa and India. In fact, when Crossroads launched its trips to South Africa, more than 1,200 people — about 20% of the church’s community at the time — went in the first three years. Some of those trips had been limited only by the capacity of airlines to get participants where they were going.

“Talk about mobilizing and galvanizing and getting people excited about changing the world,” said Seddon, who led much of the church’s initial work in South Africa. “It felt like the whole church was just out doing stuff all around the world. GO Trips really changed Crossroads.”

‘It hasn’t been all roses and bubblegum’

“You’re not always going to make people happy when you go where God wants you to go,” Crossroads Director of Site Support Lori Stansbury says.

While the past 25 years have been filled with stories of lives changed and communities cared for, it definitely hasn’t been perfect.

“There have been a lot of people who have been run over by Crossroads. When you have a fast-moving train you’re not as mindful and careful of all of the people who are in your midst,” Tome says. “The journey of Crossroads has been one of pain for a lot of people — for me, for our board, for people who are part of the core mission, sometimes for people who come in and hear a message that they’re not sure what to do with. It hasn’t been all roses and bubblegum.”

That has looked like staff members and volunteers who were burnt out or opening a new building with protesters outside. It has also included a lot of criticism directed at church leaders and decisions that have been made.

An early learning for Wells was that starting a church didn’t automatically make people like you. In fact, he received a lot of hate mail, especially in Crossroads’ first year. Much of that criticism was sur-rounding the idea of marketing and the role it should or shouldn’t play in a church.

“One person told me I was ‘just a frustrated ex-P&G brand manager trying to sell God like a box of Tide.’ One part of that was true. I was a frustrated former P&G brand manager, but I wasn’t trying to sell God like a box of Tide,” he says. “The idea of using marketing for church was a dirty thing back then, but God can redeem and use things like business skills and communication skills and advertising and use them for His Kingdom.”

When Crossroads’ second building campaign at Oakley took place and maxed out its footprint on the property, it raised a lot of questions. Church leaders assured attendees that it was possible that Crossroads would be in different sites with video teaching, an idea that was uncommon and uncomfortable for many people at that time. Now Crossroads has 11 different physical locations in cities across Ohio and Kentucky and an ever-growing national online church community.

“When we go into a building, nothing ever tells us it’s going to work, but it’s an endeavor of faith,” Tome says.

There have been times that new buildings have opened and attendance didn’t reach expectations right away. That led to some staff members voluntarily giving up some or all of their salaries —some of them for months. Once the attendance began to take off, Crossroads was able to reimburse staff who made that sacrificial decision rather quickly.

When Crossroads was preparing to open CityLink Center in the West End — a facility designed to combine multiple services to assist the city’s people in need — there were protesters outside the Oak-ley campus regularly. Members of the church’s staff would go out and serve them coffee and engage with them to hear their thoughts.

“People said ‘this is amazing’ until it came time to actually purchase property,” recalls Senff, who was CityLink’s first director. The Cincinnati City Council voted against the project as people in the neighbor-hood voiced ongoing concerns. “At one point we owned a building we couldn’t do anything with.”

The legal battle took multiple years, but eventually the Ohio Supreme Court ruled in favor of CityLink’s construction.

“By the time we were opening CityLink, it went from having no support to officials wanting to hold a golden shovel at the groundbreaking,” Oakley Neighborhoods Pastor and longtime staff leader Molly Cunningham says.

The center was built and it’s now in the midst of a multi-million-dollar expansion campaign. According to Senff, many of its initial opponents are now singing its praises and some are even on CityLink’s board and staff. The CityLink model is now being used across the country as a model for the way faith-based organizations can work with secular organizations to make progress against poverty.

Traffic around Crossroads’ Oakley campus has also been a point of contention over the years. Neighbors are not always thrilled about the snarls created on Christmas Eve or cars lined up to drop off Thanksgiving Food Drive boxes, but they are often happy about the impact those events have on the city, like feeding the hungry and caring for people in need.

“Crossroads is not a social service agency, we’re a church. The most important thing we do is affect normal people’s lives and turn their lives toward Jesus,” Tome says.

He knows that Crossroads has been called a cult by some in the community, and he believes that happens because it’s difficult some-times for people to understand when they see their friends who encounter God have their lives completely changed.

“That’s what God does when he gets a hold of somebody’s life,” Tome says. “Cults tell people what to think, they tell them they can’t leave, and they tell them ‘we’re the only one.’ We don’t tell anybody what to think, people leave Crossroads all of the time, and we’re absolutely not the only one.”

Another criticism that has been echoed many times is about the church’s business professional roots and the wealth it seems to hold onto.

“One of our financial principles is to spend money. We don’t be-lieve that God leads people to give money to our church to have larger savings accounts. People think we’re rolling in money, but we’re not. We have two weeks cash on hand right now, which is about seven days more than normal,” Tome says. “People say, ‘shouldn’t you be saving it for a rainy day?’ Right now, it’s raining! People are in poverty right now, people are killing themselves at record rates, mental illness is sky-rocketing, every indicator of health and happiness in America is on its way down. If we can fund some sort of ministry to help people in those places, we’re going to do that instead of saying we need to have six months of cash on hand like many other churches do. There’s no way Crossroads would be where it is today if we had a core value of three or six months of cash on hand. If we see something that we believe will please God and we have the money to spend on it now, we’re going to spend the money now.”

What’s next?

“Crossroads has matured and grown over time and we just refuse to quit on the mission God has given us. It’s not done yet,” Cunningham says.

Like many institutions around the globe, Crossroads has made changes in response to the Covid-19 pandemic that will have a permanent impact. While the church had been investing in expanding its online presence and ability to stream services via the web for many years, those efforts have taken on new importance.

“As we’ve invested in our digital infrastructure and people stream-ing services online over the past few years, we’ve noticed there’s a small percentage of people who prefer digital and a larger percentage who prefer meeting in person. Whatever that percentage was, it just changed. Americans’ church habits have permanently changed,” Tome says.

Crossroads expects to have fewer services in its buildings and fewer buildings when it expands to new cities, but those buildings will continue to be used to equip people for having an impact in the communities surrounding them. That concept actually goes all the way back to when the Oakley building was under construction and there were signs posted that said, “It’s not a building, it’s a launching pad.”

“We wanted the building to be a launching pad to equip and mobilize people and push them outside the walls,” Cunningham says.

That mobilization will certainly be focused on continued impact in the communities that Crossroads currently serves and those where it will expand in the future.

“We’ve just tried to see what are things that just make sense that God wants to see happen. So, when people ask where Crossroads is going to be 25 years from now or 10 years from now, I have no idea,” Tome says. “I can give you some ideas that sound like I know what I’m doing, but I really don’t and that’s the way I like it.”

Wells agrees.

“One of the cool things about Crossroads is it’s not like we’re looking back at a grand plan and how it worked out. This is not what we had in mind at the start,” he says. “What Crossroads was at year two was a little different than the vision at year one because of the people who became part of it. Crossroads is a combination of all these people who came throughout the years and put their fingerprints on it. It has morphed along the way based on who God has brought. Who knows what the next 25 years will be like because it will be a reflection of people who aren’t even here yet.”

CROSSROADS

1994-2021

MILESTONES

1994: Jim Bechtold and Brian Wellsare carpooling to and from work when they come up with an idea to start a church.

January 1995: A group of 11 friends begin studying and dreaming about creating a church where their friends can explore their questions about God.

Spring 1995: Pastor Brian Tome sees an ad in the back of a magazine and applies for the role of senior pastor at an upstart church in Cincinnati. He moves to town with his family.

March 24, 1996: The first public service for Crossroads Community Church of Hyde Park is held at People’s Middle School (now Clark Montessori) with attendance of about 450.

Early 1996: Crossroads builds into its first nonprofit community partner-ship with City Gospel Mission Food Kitchen and Shelter in Over-the-Rhine. The financial commitment is more than the church expects to be able to handle, but a large anonymous check helps make it happen.

1997-1998: Crossroads adds a second Sunday service and then a Saturday night service (where Brian Tome once donned a Saturday Night Fever costume). A third Sunday service is added in 1998.

1999: The search for a permanent space begins and eventually becomes focused on the Home Quarters building in Oakley. Four board members and their families sign over their homes and a team travels to New York City to bid in an auction for the space against national com-petition. They successfully purchase the building for the amount they had set and quickly receive offers to sell for two to three times more.

Spring 2000: Volunteers begin contacting everyone in the Crossroads community to rally them around the vision for turning the warehouse building into a permanent location for Crossroads.

Sept. 11, 2001: Before the first seat is installed in the Oakley auditorium, the first unofficial service takes place as hundreds gather, seated on five-gallon buckets and boards, to pray.

December 2001: Crossroads holds its first weekend service in its Oak-ley building that has 1,200 seats and space for 225 children.

2002: A financial campaign to expand the building and accommodate growth begins and the vision for Crossroads’ impact in the com-munities where it’s located is developed.

February 2002: Crossroads hosts its first Super Bowl of Preaching (which today is known as the Biggest Preach-Off in the USA).

2002: Crossroads helps launch the Wheels ministry, which provides vehicles to individuals in need. (To date, the program has given away nearly 1,300 vehicles. Wheels has been spun off as its own nonprofit and Crossroads is still involved along with other church partners.)

2004: Crossroads launches a financial initiative, the Crazy Campaign, that is focused on not only building expansion in Oakley but funding and construction of the largest AIDS hospice in South Africa, development of the CityLink Center, and creation of a website launch to share content with other churches. The Oakley building is expanded to seat 3,500 people in the auditorium and space for kids is expanded to two floors.

2005: Crossroads begins building global partnerships that lead to the development of GO Trips to South Africa and India. The trips provide an opportunity to serve and get to know the people and culture in those communities that are cared for. Trips to New Orleans also begin after Hurricane Katrina.

Spring 2005: GO Cincinnati (which today is GO Local) is launched to send Crossroads community members out to serve local schools, non-profits, and people in need in the neighborhoods where they live.

2005: Crossroads partners with Compassion International to sponsor thousands of children in Nicaragua as well as Amigos for Christ to bring life-giving clean water to people living in rural villages there.

Spring 2005: GO Cincinnati (which today is GO Local) is launched to send Crossroads community members out to serve local schools, non-profits, and people in need in the neighborhoods where they live.

2005: Crossroads partners with Compassion International to sponsor thousands of children in Nicaragua as well as Amigos for Christ to bring life-giving clean water to people living in rural villages there.

2006: Crossroads launches its multi-site strategy with the opening of Crossroads Mason in a rented space inside a school building. Crossroads Florence is actually the second site to open in a permanent location when a former Pottery Barn building becomes available.

December 2006: Awaited, a unique artistic telling of the Christmas story, launches at Crossroads Oakley. It would grow to reach hundreds of thousands of people in Greater Cincinnati.

2010: The Game Change campaign begins, allowing Crossroads to pur-chase a former school building to create Crossroads West Side.

2011: September that year, CityLink Center breaks ground in the West End.

October 2012: CityLink Center opens to the public.

2014: Crossroads launches a first-of-its-kind faith-based startup accelerator for entrepreneurs called OCEAN.

2015: Crossroads Mason is purchased and moves into a former paper factory.

2015: Crossroads Teaching Pastor Chuck Mingo and a group of volunteers launch UNDIVIDED, a six-week spiritual journey that brings people together for meaningful conversation and experiences that can lead to growth and heal the racial divide.

2015: Crossroads launches Man Camp, which eventually grows into a portfolio of camps including Woman Camp, Couples Camp, Vet Camp and other camps hosted on 450 acres of land east of Cincinnati.

2015-2018: The I’m In campaign is launched with a focus on growing the Crossroads Anywhere online church community as well as physical expansion in Columbus, Dayton and the east side of Cincinnati. Seven prison locations are also planned as part of the expansion, which leads to the development of the Four-Seven prison ministry.

2016: Crossroads Church adopts Central Kentucky-based Crossroads Christian Church, which includes four sites.

Summer 2016: Crossroads’ plan to develop community in small groups becomes a focus.

2016: Crossroads Uptown and Ox-ford are launched as church leaders realize that half of all Cincinnati college students stay in the region after they graduate, and feel a push to in-vest in them and their faith.

January 2018: Crossroads East Side opens in a former retail space.

2019: Crossroads’ online church expansion continues and strategies are created for streaming online, including TV, YouTube and partnerships.

December 2019: Awaited debuts at the Aronoff Center as a Broadway production for the first time.

2019-2020: Crossroads partners with RIP Medical Debt to forgive $49.14 million in medical debt for people near the church’s locations.

2020: The Covid-19 pandemic leads to building closures and a new vision for what church will look like in the future as online church explodes. Outdoor worship is held at Sawyer Point to mobilize the Cincinnati community while efforts to sup-port frontline workers, teachers, and those in need as a result of the pandemic are ongoing.

Summer 2020: Crossroads rebrands to match its mission of serving as a Spiritual Outfitter and guiding people on their spiritual adventure of following Jesus.

Fall 2020: UNDIVIDED becomes a separate nonprofit organization that is growing nationally through partnerships with churches and corporations across the U.S. Crossroads remains a key partner, contributing $1 million per year to its mission.

December 2020: Crossroads pro-duces its first televised Christmas Special featuring Amy Grant and Lecrae targeting a national audience and is seen by more than 8 million people.

March 2021: Crossroads celebrates its 25th anniversary! Who knows what God has planned for Crossroads for the next 25 years, but it will remain focused on connecting seekers to a community of growing Christ-followers who are changing the world!

For more information go to crossroads.net

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