Set up a college fund. Find the right life insurance plans. Put together a will for both spouses.
Your family’s must-do list can feel so overwhelming … there has to be an app for that, right? Indeed, there is!
“The best time to start financially planning for your children is yesterday,” says Adam Erlebacher, co-founder and CEO of Fabric, an innovator in helping parents protect their family’s financial future. “And, if you didn’t start then, the best time to start is today. There’s a huge amount that you do for your family, and life insurance is like a superpower that parents can offer their family when they need it most.
“We’ve built a one-stop-shop app that includes affordable life insurance, a free will that you can create on your phone in a few minutes, and tools to organize your family’s finances. We want to deliver real value to families wherever they are in their financial security journey. Plus, our products are often free.
“We believe every family deserves a secure financial future, so making our products accessible is core to achieving that mission.”
Fabric’s holistic approach to financial solutions, delivered through user-friendly interfaces and bank-level security, has helped them get noticed by parents across the country — and by Western & Southern Financial Group CEO John F. Barrett.
“The first thing that caught our attention was the level of sophistication that Fabric has achieved in its digital applications,” says Barrett. “We were impressed with what the Fabric team had built over the company’s brief history. It was clear to us that their focus on underwriting and innovative product design set them apart from their peers within the life insurance industry.” Barrett and his team were so impressed, they acquired Fabric earlier this year.
“For Western & Southern, the acquisition of Fabric is an opportunity to accelerate our digital strategy, which is aimed at providing financial wellness for families with a suite of simplified solutions delivered through a superior customer experience,” Barrett explains.
“We plan to leverage our industry-leading capital strength and our iconic Gerber Life brand to make a multiyear investment in Fabric’s digital platform and team, providing the resources necessary to maximize the platform’s value to current and prospective customers.”
The Fabric team is looking forward to joining the Western & Southern.
“The financial strength of Western & Southern enables us to accelerate our mission to secure the financial future of every family,” says Erlebacher. “That means launching new products to better serve our customers, investing in our team and capabilities, and further expanding our impact.”
And, according to Barrett, making it simpler for a family to access the tools they need to secure their future is always a good thing — the sooner, the better.
“It’s never too soon to start planning financially for your children,” says Barrett. “The key is to start early and build over time. It helps to set goals that are both near-term and long-term.
“In the future, we expect our Cincinnati customers and our customers throughout the country to be able to take advantage of the new digital capabilities that we are gaining with the Fabric acquisition. And as we invest in Fabric’s platform and extend its
capabilities to our multiple life insurance and financial services subsidiaries, we will open up new possibilities for those we serve.
“Ultimately, it’s about making the process of purchasing life insurance and other financial services as easy as possible, to enable us to help as many people as possible protect their financial future.”
If it’s time to get your family’s financial journey rolling, and you think Fabric can help, visit meetfabric.com.